There are no prizes for guessing who generated most interest for television viewers at this month’s Masters. But answer this one. Who gave most media exposure to his sponsors during the broadcasts?
All those who answered Tiger Woods can stand down. As can those who plumped for Phil Mickelson. But those who said Lee Westwood can go to the top of the class.
That’s right. Lee, who finished second to Phil, topped the list in Repucom Broadcast Analysis Media Value chart from this year’s first Major. Lee delivered a total of $8,294,015 (£5,456,588) value to his sponsor group.
Which means that Lee is not only delivering through performance, but is also occupying the attention of media people in America who normally concentrate their focus on the indigenous unless forced otherwise.
Things on the playing front have been quieter than usual, but Ernie Els produced another top 10 finish in Korea despite taking 41 for his final back nine. Ernie has won twice already this season at very high profile events and with bigger tournaments on the horizon, I’m sure he will be adding to his tally throughout the summer.
Lee will have Rory McIlroy for company at this week’s Quail Hollow event which precedes the Players Championship. Let’s hope he can continue keeping his sponsors in full view of the cameras.
